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Madecomfy property styling case study : Collaroy home part one

Every property investor wants to rent out her home fast, maximise occupancy and unlock higher yields. Careful planning and knowing how to professionally spruce up your home can help turn your property into an irresistible and marketable home! 

We have often seen our investment properties near tripling its rental returns after our styling make-over. So what are the secrets, you may ask? The secret lies with the talents behind the process! To understand what goes into the transformation, I have followed and interviewed MadeComfy's in-house experts, Maria and Marty to bring to you the fascinating process of how they go about turning our Collaroy home into a delightful short-term accommodation.

This case study comprises of 3 parts:
  • Design inspiration and Mood board creation
  • Furniture and Artwork sourcing
  • Installation and Transformation

The Project Details

The very first step was for Maria and Marty have a chat with the clients, to understand their expectations of the property styling, tastes and preferences, as well as to work out a budget for the proposed designs. The information gathered for our Collaroy project is as follows:

The clients: Investment property owners who are moving from long-term to short-term rentals, and looking to refurnish their homes.
Furnishing type: Our property and styling services offer several packages. This property owner has chosen the Glam package- inclusive of all furnitures and décors for entrance, lounge, dining area, living room, kitchen, 3 bedrooms, study room and outdoor space.
Design styling project: The clients had requested for their homes to be furnished to the Modern Hamptons Style - originally inspired by The Hamptons on Long Island, New York. This design style aims to portray a relaxed, coastal beach living in a way that is classic and sophisticated. Examples of the Hampton style are:
New hamptons property design style inspiration.png
Property Examination
Maria and Marty made arrangements with the clients for a round of home inspection.
During the initial visit, they took measurements and photos to document the pre-styling status.

Before Furnishing
An empty, spacious living room..
property styling and furnishing examination living room property styling and furnishing examination living room

..and a plain master bedroom
property styling and furnishing examination master bedroom property styling and furnishing examination master bedroom


The Mood Board
The next step involved bringing all the information gathered together to draft a mood board (which essentially is a collage of ideas). Conceptualizing visual ideas is an important element of the creative designing process which ensures that client brief and concepts are on track throughout the project.

Maria and Marty came up with a couple of design briefs, to which the clients passionately selected the following designs as they believed that the style was a good reflection of them.
mood board living room property furnishing styling

mood board master bedroom property furnishing styling

The Colors: Neutral palette with soft combination of blue-grey colors

neutral color palette for property furnishing styling.png

The Fabric:  Sheer fabric in sandy taupe, soft grey or white for a relaxed setting

The Furniture: 

  • Earth-tone big comfy sofas in relaxed linen fabrics with plenty of throw pillows.
  • Cane or wicker furniture and accessories for indoors or outside
  • Distressed timber furniture in limed oak, washed grey and milk paint or dark timber as a contrast

The Accessories:

  • Large-scale rugs, right-sized art pieces, and a healthy range of textures add to the cozy and sophisticated space.
  • Blue and white china and accessories scattered throughout
  • Blue an white striped rugs or soft neutral sisal or carpet

Designer Tips Screen Shot 2017-10-12 at 1.02.22 pm.png
90 percent of what makes a great room is precise floor planning. Correctly sized furniture, decor and artwork gives the room the right proportion and sophistication.”
maria li madecomfy interior designer property furnishing and styling
Maria-Li, MadeComfy

Love this mood board design? Tell us your favourite part of this furnishing style!

Be sure to stay tuned for Part Two of this blog, where we continue on this property styling journey and reveal to you how our in-house experts go about sourcing for f
urnitures and artwork pieces!

Listing your short-term rental listing on different portals such as Airbnb is already difficult, why would you make it extra difficult to invest that much time in furnishing and styling of your holiday home or investment property if MadeComfy can do this for you? MadeComfy takes all the hassle and tress away, so you can focuss on things that really matter. 

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