The rise of bleisure: How workcations are reshaping short-term rentals in 2024

Gone are the days when business trips were all about cramped hotel rooms and rushed itineraries. Thanks to remote work, professionals are now blending work and play like never before—trading boardrooms for beachfront villas and coffee breaks for coastal walks. Welcome to the era of bleisure (business + leisure) and workcations, where productivity meets paradise.

This trend isn’t just changing how we travel, it’s revolutionising the short-term rental market. Property owners and managers who adapt stand to gain big. Let’s dive into how bleisure is reshaping the industry and what it means for your rental strategy.

What exactly are bleisure and workcations?

Bleisure travel is the perfect hybrid—extending a business trip for leisure or working remotely from a dream destination. Workcations take it further, with professionals swapping their home office for a scenic Airbnb stay, often for weeks or even months.

This shift means travellers aren’t just looking for a place to sleep—they want a seamless blend of work-friendly amenities and holiday-worthy comforts. Think high-speed Wi-Fi and a pool, ergonomic desks and ocean views.

How bleisure is transforming the short-term rental landscape

The rise of bleisure travellers is shaking up the rental market in exciting ways. Here’s what’s changing and how savvy property owners can stay ahead.

1. Increased demand for longer stays

Bleisure guests aren’t in a hurry. Instead of a few nights, they’re booking week-long (or month-long) stays. This means higher occupancy rates and more stable income for hosts.

2. Diversifying demographics

Short-term rentals aren’t just for backpackers anymore. Today’s bleisure travellers are often professionals in their 30s to 50s—discerning, tech-savvy, and willing to pay for premium comforts.

3. Evolving amenities

A desk and Wi-Fi are just the start. Guests now expect:

• Dedicated workspaces with ergonomic chairs
• High-speed internet with backup options
• Smart TVs, self-check-in, and noise-proofing
• Wellness perks like gym access or yoga mats

4. Location matters more than ever

Proximity to business hubs is key, but so is leisure appeal. Properties near beaches, hiking trails, or cultural hotspots are winning big.

5. Tech-driven management

Contactless check-ins, automated messaging, and dynamic pricing tools are no longer optional—they’re essential for meeting guest expectations.

6. Regulation and legal considerations

With longer stays come new rules. From local zoning laws to tax implications, staying compliant is crucial for sustainable growth.

Supercharge your Airbnb with MadeComfy

Ready to tap into the booming bleisure market? MadeComfy takes the stress out of short-term rentals, turning your property into a high-performing, guest-loved retreat. From professional styling to 24/7 management, we handle it all—so you can sit back and reap the rewards.

Why choose MadeComfy?

• Maximised earnings – Our dynamic pricing ensures you never miss out.
• ‍Hassle-free hosting – We manage bookings, cleaning, and guest communication.
• ‍Bleisure-ready properties – We optimise your space for today’s hybrid travellers.

The future of travel is flexible, and bleisure is here to stay. By adapting now, you’ll not only attract more guests—you’ll future-proof your rental for long-term success.

Don’t let your property fall behind. CONTACT US at MadeComfy today and let’s transform your property into a bleisure hotspot!

Image courtesy of Mohit Kumar via Unsplash.